Steve Roth – Chief Financial Officer

- filed under Meet The Staff.

Executive PortraitSteve Roth has been the CFO of The Townsend Hotel since September 1999.  After graduating with a Bachelor of Science in Accountancy from Auburn University in 1990, Steve earned his CPA certificate and spent 9 years in public accounting before joining The Townsend.  Steve started his public accounting career in a small accounting firm outside Atlanta, Georgia.  After 4 years, Steve moved his family to Michigan and started working for the large local firm of Kleiman, Carney & Greenbaum.  The Townsend Hotel became Steve’s client at KCG, and for three years he handled special projects for the hotel’s owners and prepared all of the entities tax returns.

Steve manages all aspects of the financial side of the hotel’s operation.  These duties include financial reporting, budgeting, cash management, financial analysis, labor/expense controls, contract negotiations, cash collection and cash disbursement.

In addition to the financial aspects, Steve also oversees the IT functionality of the hotel.   This includes ensuring that the hotel’s PMS, POS, Website, Delphi and Office programs are supported and updated.  Steve also maintains the hotel’s network, servers and hardware to ensure optimum operational output.

Finally, Steve is a key element of the hotel’s executive management team that provides leadership, direction and business strategies for the hotel, owners and its employees.

When Steve is not working, he is actively involved in the Canton Soccer Club.  Steve is currently
the Treasurer of the Canton Cup, a soccer tournament that hosts over 700 soccer teams over
the Memorial Day weekend.  He enjoys coaching his two sons’ soccer teams, skiing during the
winter months and boating during the summer.

Joanie Sams – Director of Catering

- filed under Meet The Staff.


When it comes to weddings, engagement parties, bridal showers, baby showers, Bar/Bat Mitzvahs, Sweet 16s, Quinceaneras, milestone anniversaries, graduations, and every other once-in-a-lifetime celebration in between, Joanie Sams has not only seen them all, she’s planned them all.  That’s of course when she’s not busy hosting some of the world’s most preeminent business and athletic special events, like the four-and-a-half years she spent preparing and executing the hospitality for the 2012 Ryder Cup.

One of the handful of staff that has been with The Townsend Hotel since practically its inception, Sams, the property’s director of catering, has earned a reputation across the last 25 years for creating some of the most exquisite banquet settings in one of Michigan’s premier special event destinations.  She also is well-known for her ability to “make it work”…if a client has dreamt it, Sams has made it a reality (in some cases that has even included flying out of state for a very specific hot dog tasting!).

A graduate of Central Michigan University and career-long hospitality industry veteran, Sams would remind anyone seeking her career advice that you are never too old to learn.  And when asked what has made her so successful in her career to date?  “I am passionate about the hotel and our clients.  I take the time to listen.  And most importantly, I love what I do.”  It’s likely that her thousands of clients from across the decades would agree.

Sams is a Detroit-area native and resides in West Bloomfield, Mich.