Archived Privacy Policy

This privacy statement does not apply to information collected by The Townsend Hotel (the "Townsend") by means other than this website,


The privacy of visitors to our website, like the privacy of our hotel guests, is of paramount concern to us. We believe the discreet, respectful understanding of our visitors' personal privacy is critical to a successful guest experience.

We also understand that visitors to our website may have questions about whether and how we collect and use information. This privacy statement answers those questions and illustrates the high degree to which we maintain and respect our visitors' privacy.


Registration is not required in order to use the website. Visitors can visit the website without informing us who they are or revealing any personal information. Visitors always have the choice not to provide any personally identifiable information.


The Townsend Hotel does not collect or store any personally identifiable information (e.g. name, address, phone, e-mail and company information) from the visitors unless submitted to us via our Contact Us web page, Visitor's Experience web page and form, or via the Townsend Concierge web page and form. If visitors choose to directly contact The Townsend Hotel through use of the Contact Us page, in order to fully respond to a request, visitors may be asked for personally identifiable information. If visitors choose not to supply the information, their ability to perform certain transactions or obtain the convenient, customized information they seek may be affected. In order to use the Townsend Concierge form, The Townsend Hotel may require visitors to give us contact information (like first and last name).

Such information is used solely for internal marketing and sales efforts; it is never shared, rented or given away to a third party or made available to the general public. In most cases, the information a visitor provides is added to our database in order for The Townsend Hotel to provide personally tailored messages, which are delivered online and offline. A Townsend Hotel representative may use the information to contact the party requesting information to assist them. The Townsend Hotel may also use this information in aggregate form to obtain a better understanding of the type of individuals responding to specific offers. Contact information may also be used to contact visitors under certain limited circumstances, such as unusual account activity or for purposes of customer service.


Certain transactions and services offered while visiting the website may be processed or provided by strategic partners, even though it may appear that the visitor may not have left the website. For example, the strategic partner who processes hotel reservation transactions on our behalf through this website is Indecorp. Please note, The Townsend Hotel does not control and will not be responsible for the privacy policies of third party websites, including websites owned or controlled by Indecorp. Third party websites that are accessed through links on our websites have separate privacy and data collection practices, as well as security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. We encourage visitors to contact them to ask questions about their privacy practices, policies and security measures before disclosing personal information.


The Townsend Hotel may collect non-personally identifiable information from every website visitor. This includes pages viewed, date and time, and browser type. IP numbers are not stored, but are temporarily used to determine domain type and in some cases, geographic region. We do not make any association between this information and a visitor's identity. All information collected from the website is stored on our web server, but is not publicly accessible from the website. The Townsend Hotel automatically tracks certain information collected from visitors. This information includes the URL that the visitor came from, what browser the visitor is using, and the visitor's IP address. Many websites automatically collect this information. We gather and use visitors' IP addresses to help diagnose problems with our server, and to administer our website.


We will neither voluntarily disclose nor sell any information we gather from our website to third parties for the purpose of additional solicitation or for any other reason, unless the visitor indicates his/her willingness to allow us to do so and except as set forth in this privacy statement.

In the following limited circumstances, a visitor's personal information may be released to third parties: (i) we are required by law to release the information such as due to a law, regulation, search warrant, subpoena or court order; or (ii) in the very rare instance that we believe there is a physical threat to the visitor or others.


Although "guaranteed security" does not exist either on or off the Internet, we safeguard our visitors' personally identifiable information by using industry standard practices. The personal information submitted to the website is stored on secure servers. The secure servers are protected by firewalls and other security procedures. The secure servers are not generally accessible by unauthorized third parties, but could become accessible in the event of a security breach.

Personally identifiable information can be accessed and updated by the visitor during and after the registration process with the assistance of a Townsend Hotel customer service representative.

Third party websites, like our hotel reservation service provider Indecorp, are accessed through links on the website and have separate privacy, data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. We encourage our visitors to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personal information.


Data collected by The Townsend Hotel is an asset. It is possible that The Townsend Hotel, its subsidiaries, affiliates, joint venture companies, or any combination of the foregoing, could merge with or be acquired by another legal entity. In such event, visitors should expect that The Townsend Hotel may share some or all of the data collected from its visitors with such other entity; provided, that such other entity will be notified of the practices which apply to personally identifiable information under The Townsend Hotel's applicable privacy policy.


From time to time, The Townsend Hotel asks visitors for their e-mail address in order to provide relevant information such as concierge services and offers. E-mail addresses may be joined with other information provided at our website and may also be augmented with other data sources. By providing their e-mail address to us, visitors may receive e-mail. Visitors will always have the ability to accept or decline e-mail communications from The Townsend Hotel.

E-mail communication is sent only to people who have consented to receive e-mail from The Townsend Hotel. If a visitor submits an e-mail address to the website via the Contact Us, Visitor's Experience, or the Townsend Concierge Service form, The Townsend Hotel may use the e-mail address for service and product information, as well as marketing and promotional communications. At any time, a visitor may opt out of receiving e-mail communication by following the directions posted in every e-mail or by contacting a Townsend Hotel customer service representative to opt out of e-mail communication.

Visitors may receive periodic offers and information from The Townsend Hotel about our services. Visitors who do not want to receive marketing information from The Townsend Hotel have the option to contact us in order to decline such communication. See the Contact Us section below. Once a visitor has "opted-out", they can choose to "opt-in" again by contacting us in any of the above ways.


This privacy statement was last modified on December 23, 2004. The Townsend recommends that visitors review this privacy policy periodically, as The Townsend Hotel reserves the right to amend, modify or revise this statement from time to time. When this privacy statement is changed, modified and/or amended, the revised privacy statement will be posted on the website. Any revised privacy statement will only apply prospectively to new information collected or modified after the effective date of the revised statement.


A cookie is a very small text file that is sent to a visitor's browser from a web server and stored on the visitor's computer hard drive. It assigns the computer a unique identifier. It is essentially the visitor's identification card when she/he returns to the Townsend website. Cookies save visitors time because they help us to provide the visitor a customized experience without having to remind us of his/her preferences each time she/he returns to our web pages. The Townsend Hotel cookies cannot damage visitor files, nor can they read information from the visitor's hard drive. Cookies help us provide our visitors with a personalized online experience in the following ways:

  • Cookies digitally remember visitor names and passwords for future visits so log-in is easier and faster.
  • Cookies ensure that visitors are provided with the appropriate frames and content.
  • Cookies ensure that visitors obtain the information requested.
  • Cookies help us deliver communications that are relevant and targeted to our visitors' interests.

The Townsend Hotel cookies do not follow visitors when browsing on the Internet after leaving The Townsend Hotel website. We track the usage of our website in order to modify it according to our visitors' needs. We pay attention to what information is requested and attempt to make it easier to find such information in the future.

If visitors do not want the benefits of these cookies they can set their browser to reject the cookies. Visitors should consult the instructions for their particular browser on how to do this. However, visitors should understand that rejecting cookies might affect their ability to perform certain transactions on our website and our ability to recognize their browser from one visit to the next.

The Townsend Hotel also uses invisible pixels, sometimes called web beacons, to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate without personally identifiable information. The Townsend Hotel may use this information to improve marketing programs and content.


This website is not intended for children under the age of 18. If you are under 18, you must ask a parent for permission prior to submitting any information to this website.


The Townsend Hotel invites all website visitors to contact us with any further questions or concerns about our hotel or this privacy statement. Visitors may contact us by mail at the following address:

Birmingham, MI 48009

Visitors may also contact us by e-mail at: or call us at: 248.642.7900.