This privacy statement does not apply to information collected by The Townsend Hotel by means other than this website, www.TownsendHotel.com.
The privacy of visitors to our website, like the privacy of our hotel guests, is of paramount concern to us. We believe the discreet, respectful understanding of our visitors' personal privacy is critical to a successful guest experience. We also understand that visitors to our website may have questions about what information we collect, how we collect information, how we use the information we collect online, and how we protect that information. This privacy statement answers those questions and illustrates the high degree to which we maintain and respect our visitors' privacy.
A. “You” and “your” mean the individual person using our website.
B. “The Townsend Hotel”, the “Townsend”, “we,” “us” and “our” means The Townsend Hotel.
C. “Site” or “our website” or “website” refers to Townsend’s website. www.TownsendHotel.com, and other related websites, blogs, domains, and mobile sites maintained by Townsend.
D. “Non-Personal Information” is any information that is not Personally Identifiable Information (defined below).
E. “Personally Identifiable Information” is non-public information we receive from your use of the Site or that you otherwise provide us that can be used, alone or in combination with other information in our possession, to identify you, a natural person, or another natural person, i.e., another individual. It may include information such as name, address, telephone number and other personal information you provide
Registration is not required in order to use the website. Visitors can visit the website without informing us who they are or revealing any personal information. Visitors always have the choice not to provide any personally identifiable information.
4. PERSONAL INFORMATION COLLECTED
5. DATA COLLECTED BY OUR STRATEGIC PARTNERS & RESERVATIONS
6. NON-PERSONAL INFORMATION COLLECTED
7. OUR USE OF INFORMATION COLLECTED
We may use the information we collect from you for the following purposes, which include:
Providing our services and products;
Research analysis and auditing, in order to improve our services and products, or to protect or maintain the same;
Maintaining and ensuring the viability and integrity of our network;
Our marketing and promotional efforts;
Protecting the rights or property of the Townsend, our guests, our partners, or others;
Creating, researching and developing new services and products; and
8. THIRD PARTIES
We will neither voluntarily disclose nor sell any information we gather from our website to third parties for the purpose of additional solicitation or for any other reason, unless the visitor indicates his/her willingness to allow us to do so and except as set forth in this privacy statement.
Although "guaranteed security" does not exist either on or off the Internet, we safeguard our visitors' personally identifiable information by using industry standard practices. The personal information submitted to the website is stored on secure servers. The secure servers are protected by firewalls and other security procedures. The secure servers are not generally accessible by unauthorized third parties, but could become accessible in the event of a security breach.
Personally, Identifiable Information can be accessed and updated by the visitor during and after the registration process with the assistance of a Townsend Hotel customer service representative. Third party websites, like our hotel reservation service provider Sabre SynXis, are accessed through links on the website and have separate privacy, data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. We encourage our visitors to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personal information.
10. SALE OR MERGER
11. E-MAIL AND CAN-SPAM COMPLIANCE NOTICE
From time to time, The Townsend Hotel asks visitors for their e-mail address in order to provide relevant information such as concierge services and offers. E-mail addresses may be joined with other information provided at our website and may also be augmented with other data sources. By providing your e-mail address to us, you may receive e-mail regarding our products and services. You will always have the ability to accept or decline e-mail communications from The Townsend Hotel. E-mail communication is sent only to you if you have consented to receive e-mail from The Townsend Hotel. If you submit an e-mail address to us through the website via the Contact Us, Visitor's Experience, or the Townsend Concierge Service form, The Townsend Hotel may use the e-mail address for service and product information, as well as marketing and promotional communications. At any time, you may opt out of receiving e-mail communication by following the directions posted in every e-mail or by contacting a Townsend Hotel customer service representative to opt out of e-mail communication. The Townsend complies with the Federal CAN-SPAM Act. You may receive periodic offers and information from The Townsend Hotel about our services. If you do not want to receive marketing information from The Townsend Hotel, you have the option to contact us in order to decline such communication. You may either click the link on the e-mail communication you receive from us to unsubscribe or you may contact us through the information provided in the Contact Us section below. Once you have "opted-out", you can choose to "opt-in" again by contacting us in any of the above ways.
12. PERIODIC REVIEW AND MODIFICATIONS
13. COOKIES AND INVISIBLE PIXELS
If you do not want the benefits of these cookies, you can set your browser to reject the cookies. You should consult the instructions for your particular browser on how to do this. However, you should understand that rejecting cookies might affect your ability to perform certain transactions on our website and our ability to recognize your browser from one visit to the next. The Townsend Hotel also uses invisible pixels, sometimes called web beacons, to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate without personally identifiable information. The Townsend Hotel may use this information to improve marketing programs and content.
14. CHILDREN ONLINE PRIVACY PROTECTION ACT
The Townsend takes special care to protect the privacy needs of children under the age of 13 and The Townsend encourages parents to be an active participant in their child’s online activities. The Townsend abides by the Children’s Online Privacy Protection Act (COPPA) and other relevant laws. The website does not target and is not intended for children under the age of 13, and The Townsend will not knowingly collect personal information from them. In fact, the Site is not intended for anyone under the age of 18. If The Townsend discovers personal data from a child under the age of 13 is gathered through the Site, without parental consent, The Townsend will eliminate that data. If you are under the age of 13, you must ask a parent or legal guardian for permission prior to submitting any information to this Site.
15. CALIFORNIA PRIVACY NOTICE
Under Section 1798.83 of the California Civil Code, residents of California can obtain certain information from companies with whom they have an established business relationship. That information is about the Personally Identifiable Information those companies have shared with third parties for direct marketing purposes during the preceding calendar year. The law requires companies to inform consumers about the categories of Personally Identifiable Information shared with third parties, the names and addresses of those third parties, and examples of the services or products marketed by those third parties. To request a copy of the information disclosure provided by The Townsend under Section 1798.83 of the California Civil Code, please contact us by email at firstname.lastname@example.org. Additional contact information is provided below.
For further information, go to www.consumercal.org
16. THIRD PARTY DISCLOSURE AND INFORMATION SHARING
B. We may share Personally Identifiable Information we collect (i) when required or advised to do so in response to a valid legal requirement, such as a state or federal law, regulation, search warrant, subpoena, or court order; or (ii) in special and exceptionally rare cases, in response to a physical threat to you or others, to protect property, or assert legal rights or defend ourselves in litigation. If we are legally compelled to disclose your Personally Identifiable Information to a third party, we will attempt to notify you unless doing so would violate the law or a court order.
C. If you do not want us to share your information with our contractors and service provider, as described above, you can direct us not to share that information by contacting us. However, if you choose to opt-out, we may not be able to continue to provide you with some or any of the services. An opt-out of information sharing will not apply to information sharing arrangements described Section 16.B.
17. DO NOT TRACK NOTICE
Your browser may provide you with the option to send a “Do Not Track” signal to websites you visit. This signal is used to request that websites not send the requesting device cookies, but websites have no obligation to respond to such signal or to modify their operation. At the current time, our website is not programmed to recognize Do Not Track signals, so the Site will not treat you differently if we receive such signals from your browser and we may not comply with Do Not Track settings on your browser.
18. CONTACT US
The Townsend Hotel invites all website visitors to contact us with any further questions or concerns about our hotel or this privacy statement. Visitors may contact us by mail at the following address:
The Townsend Hotel
100 Townsend Street
Birmingham, MI 48009
Visitors may also contact us by e-mail at email@example.com or call us at: 248.642.7900.