ROSE Awards Background
GREAT CUSTOMER SERVICE MAKES A LASTING IMPRESSION
A rose is a thing of beauty. When you see it, you appreciate it. You want to grow it, savor it and put a light on it for all to see.
Twenty years ago, the Detroit Metro Convention & Visitors Bureau names its award program that celebrates outstanding service in the hospitality industry after it: Recognition of Service Excellence (ROSE).
They recognize service excellence because hospitality is important business in metro Detroit. It attracts 14.2 million visitors annually. It has grown 60,000 jobs. It contributes nearly $6 billion to our tri-county economy every year. And visitors who have a fulfilling experience in metro Detroit, that includes outstanding hospitality, come back again and again. That's worth celebrating.